Knowledge of crisis communication techniques and ability to execute action steps can help protect the public reputation of a company or organisation under duress. Any number of developments can damage a company's reputation - a financial scandal, a plane crash, a government probe, an accident or incident which ultimately mars public confidence. Our diverse experience means that we have worked on real-life incidents such as the MH370 and MH17 tragedies, consumer unease on halal certification, as well as construction-site fatalities to help mitigate long-lasting reputation erosion.